الاثنين، 23 نوفمبر، 2009

Blogging at the Nielsen's Consumer 360 - The Next Big Thing

Blogging and enjoying Martin Lindstrom's (Author of buy-ology, TIME 100 Influential people) speeches at the Nielsen Consumer 360, Cairo. New concepts so far: - Try to live without your logo, consumers respond more when they are made to think, it's like watching a quiz show when you already know the answer. - Clip-art marketing (not good for your business!!): i.e. normal marketing photos, those that you can't identify which brand they represent - Smashable components What I also noticed is that in all his TV appearances and reality he always wears black shirt and trousers! Must be part of his brand. Friends of EBN I met so far: Hany Mwafy (MD of Nielsen North Africa), previous sponsors of an EBN event Sherief El-Sheik (Kraft foods) Essam Hassan, of course as we are collaborating to socially market the event! ...Will keep you updated Mohamed